The Better Business Bureau has a great reputation. The ratings that are offered about businesses by the BBB are trusted by the people that read them. It used to be that a business would advertise that they were recognized by the BBB. If people wanted to find out what that meant, they would have to try to contact the local BBB office by phone or by mail. It was a slow and inefficient way to get information about a business.
The information collected by the BBB can now be found online. It is easy to access and more people than ever before are taking advantage of it. The information supplied on the BBB website is not only what is collected by the BBB organization, it also contains reviews that have been written by people who have visited the website.
When people think about the BBB, they often consider it the best place to file a complaint about the business. The threat of telling the BBB about a business is something that has been used for a long time. Now it is easy for people to write the reviews about their experience on the BBB website. Most of the reviews that are posted on the BBB site are negative because of the reputation that the BBB has as a place to register complaints.
It is not possible to prevent anyone from writing a negative review on the BBB. It is also not reasonable to think that it will not happen. Negative reviews can happen even when the business did not do anything wrong. The problem is the first rule in business is the customer is always right. That is why managing the BBB online reviews is so important.
The key to managing the BBB online reviews is using our service that monitors the BBB for any reviews that are being posted. We will not write reviews for a business that are positive. Instead we will report any reviews that are posted in a timely fashion so that the business can respond to the comments that have been left. The faster the response is, the less damaging a negative review can be.
Managing BBB online reviews can also be done by giving customers the opportunity to write reviews about a business. An email that is sent out to a customer asking them to write a review is one way to accomplish this.
There will be some businesses that believe they can control the reviews posted on the BBB without the help of an outside service. They will assume that they have the resources and ability to monitor the site effectively. The reality is that a business needs to focus on what they are doing and not what people are saying about the business. By turning to our BBB Reviews management service businesses will be able to manage their reputation without taking the resources away from their business. It is another example of a smart business move.
