In today’s day and age, any business that wants to be competitive has to have a website. Some of these websites are little more than an online listing for the company, while others are full-fledged e-commerce sites that allow customers to buy products. Because there are so many different business websites out there, it’s inevitable that many of them would end up looking alike. If customers can’t really tell the difference between your website and your competitors’ sites, you may need to have your website redesigned. Having your own unique look and feel is very important.
Many people who create their own personal websites do so using a template. These templates may allow the user to change around a few things, but overall, their website is going to look similar to other users who have the same template. The problem is that a business often relies on its unique look and brand. If every business website out there looked exactly like Amazon.ca, for example, then Amazon would lose its unique look that people immediately associate with the business. This also works the other way. If a business loses the respect of its customers, any company with a similar website may also take a hit, even if customers aren’t doing this consciously. Many unconsciously associate the colors, shapes, and even alike-sounding words used with one business with another that uses similar colors, shapes, and words. This is why businesses spend thousands of dollars on branding. A company has to be at least somewhat unique, and that includes the company’s website.
The good news is that creative web design isn’t necessarily difficult. With so many different websites out there, it’s going to be almost impossible to create something that is completely unique. However, each business can put its own spin on this by changing up a few of the different elements of a website.
For example, businesses can use a different color scheme. Two websites with identical layouts but different color schemes can look very different. Other elements that can be changed up are photos, images, and videos. Using these correctly can make a huge difference in how well the website looks. Text, layout, and page elements can all be changed just a little bit.
In the end, the best creative websites are those that look great. All of the page elements work together in such a way that when the user sees the page, they associate it with a specific business.
