What does SEO stand for?
The acronym stands for Search Engine Optimization but by now it’s not only about search and engines anymore. See 2.
What is SEO?
To define SEO is not an easy task as it’s changing all the time. In 2010 the SEO definition might sound something like this: Everything done to ensure getting found on the Internet and to make sure that the ensuing traffic converts.
Is SEO spam, bullshit, dead etc.?
Who knows. The New York Times, Chicago Tribune, BBC etc. certainly don’t think so. They practice SEO like most of other website owners. Last time I checked all the people who blame SEO for global warming, the Iraq war, the global economic crisis have optimized their websites according to SEO techniques. By the numbers SEO is booming all the time for several years in a row.
What is search engine spam, or SEO spam?
Defining Search Spam
In the search engine world, spam is defined as the manipulation of a web page to give it an artificial boost in the search engine rankings. Generally, spam is what the search engines say it is. I.e., it is defined by the search engines themselves. Each of the major search engines provide specific guidelines describing what webmasters should and should not do to their web pages in order to achieve a better search engine ranking, though that has not always been the case.
Can’t my niece who is a graphic designer do the SEO?
She probably can cook as well but you probably would go to a restaurant nonetheless. Designers in most case underestimate the importance of SEO and misunderstand it. They assume that the designer should be decide how a website should be build and when the site is done, they, or rather their clients realize that they’re not even indexed by Google. SEO should be part of website design not just a add on. An open minded designer can provide a good findable site architecture that works for SEO as well. She in most cases needs an SEO expert to accomplish that task.
Why aren’t we #1 or on page 1 at Google?
You haven’t done SEO yet? You have no content? Your site consists mainly of Flash, AJAX or simply graphics?
Why am I on #1 all the time but when my wife searches for me she doesn’t find me?
Maybe you need a divorce? No, just kidding. You probably need to disable personalized search. Otherwise Google will serve you the results you most desire.
When will we see results?
It will take a while depending on what results you expect what for. Some keywords might even take a year or more while others may work after weeks or months. Perform a thorough keyword and market research first to know. Also SEO is basically a continuous process that never stops.
How much does SEO cost?
How much does a car cost, or a house? First we need to know what kind of car or house you need then we can try to assess the price. Otherwise we can just say somewhere in between the low $300 and 20k per month. Everything below 1k is a lower quality.
How long does it take to get indexed by Google?
Google needs minutes to weeks depending on your site to index it or new content appearing on it. Without SEO it might even take forever.
Can my son-in-law who is a Perl, Java and C programmer do my SEO?
Programmers often underestimate the difficulty of SEO and attempt to attain rankings by creating scripts that automatically enhance websites. This is a very risky business as it often crosses the thin line of what’s allowed by the search engine guidelines.
Why should I outsource my SEO?
SEO is a full time job for a person or requires a whole team with several skills ranging from web development, content creation to marketing. Unless you have at least one experienced full time SEO in-house it is strongly advised to seek assistance from a SEO company or consultant.
Can’t I just use WordPress plus plugins for SEO?
You can but it’s not enough. Nowadays most modern CMS and blog software has built in technical SEO capabilities. To outrank others who use mostly SEO friendly software as well you have to stick out.
Does Google hate SEO?
No, Google even offers SEO advice and a plethora of SEO tools itself. It’s an ages old myth that Google fight SEOs. In fact the Google employees and SEO practitioners speak at the same conferences and work together as business partners. Most SEO companies are big clients of Google as they also buy PPC ads from Google.
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